Giving patients greater control of their medicines
We partnered with NHS Digital to understand the medication journey of patients, what problems they face and how technology could be used to to simplify and add value.
Patients talk of the stress and confusion with obtaining, using and managing their medication. This results in vast amounts of uncollected medication that costs the NHS hundreds of millions each year.
Annual cost of uncollected medicine
We reframed the original problem by facilitating participatory workshops with patients that focused specifically around how they obtain their medication, their jobs-to-be-done and their pain-points.
Reframing via discovery
We facilitated collaborative design-thinking workshops centered around patients needs and generated ideas for improving the way that people obtain their medication.
Testing lo-fidelity prototypes with patients in GP surgeries and pharmacies allowed us to learn fast with minimal effort. To help patients resonate with the concept even more, we increased the fidelity and made it interactive.
Testing the concept
By narrowing the problem space, we gave NHS Digital the insights and direction to implement the concept ideas into any of their internal products and services.
Jo Smith Product Director NHS Digital
Thunk delivered a vision for the future of medicine and prescriptions on the NHS. A fantastic collaborative approach that had testable prototypes within a week.