In volatile, crowded ecommerce marketplaces successful products are built on one thing: user insights. Failure to understand how customers use your product, and create a stand out experience that meets their needs and wants, can come at a significant cost.
But, for many businesses it’s difficult to create the time to dig into your data and work out how to become more customer-led in your design. UX teams often don’t have analytics expertise. And, even if you think you know your customers, there’s always more you can learn. This is right in our area of expertise. But don’t take it from us.
Who said buying electrical components is boring? Ecommerce business, Farnell, ships components to customers in 100 countries. With a product roadmap that had been taking cues from large B2C online retailers, the company turned to us to help them create a roadmap rooted in the preferences, needs and wants of their business customers.