Reed case study

Reimagining a better job seeking experience for mobile users

Reed Mobile App


Reed approached Thunk to reimagine key areas of their new job seeking app. The desired outcomes for the project included:

  • Differentiation from other job seeking apps
  • Explore new ways to present the Reed brand to mobile users
  • Improving overall user experience with a lean approach

Integrating with Reed’s product, design, engineering, and marketing teams, we led a host of cross-functional workshops to explore existing issues, develop new ideas, prioritise goals, and develop a strategy around three work streams.

What we did

  • UX enhancements
  • Brand integration
  • Define illustration and imagery principles
  • Design workshops
  • Cross functional collaboration
  • Design iteration
  • Lean usability testing


  • +27.3%

    Increase in session to application conversion

  • +112%

    Increase in applications per user

  • 2022

    Mobile Project of the Year – Digital Technology Leaders Awards

  • Eddie Pecker

    “Thunk transformed our mobile app by truly integrating with us, bringing the best out of our teams through workshops and collaboration. Not only has this work improved our product, but it has left a lasting impact on processes and principles that continue to drive our design efforts.”

    Eddie Pecker, SVP Engineering Product & Design

Project Highlights

  • Reed Save Heart
  • Micro Interactions for Reed
  • Reed Logo to Search Animation

1. Brand integration

Collaborative design sessions to raise brand awareness via micro-interactions

Working together with marketing and product, we created numerous opportunities that strengthened brand through meaningful micro-interactions in key areas of the mobile app.

2. UX improvements

Applying UX heuristics and rapid user testing to make iterative design improvements

Through heuristic evaluation and lean user testing, we identified and implemented improvements throughout the app.

  • 30 second reduction in app registration flow
  • Increased readability of search results
  • Optimised the speed of critical user journeys
  • Removed steps in user journeys to increase task completion
  • Redesigned search results, optimised for user needs
  • Reed Mobile Flow
  • Reed Workshop

3. Illustrations and imagery

Design workshops to define imagery principles

We led design workshops with internal teams to define imagery principles. The illustrations that emerged from this process set the tone for future imagery at Reed.

  • Reed illustrations