Reed case study

Reimagining a better job seeking experience for mobile users

Overview

Reed approached Thunk to reimagine key areas of their new job seeking app. The desired outcomes for the project included:

Differentiation from other job seeking apps
Explore new ways to present the Reed brand to mobile users
Improving overall user experience with a lean approach

Integrating with Reed’s product, design, engineering, and marketing teams, we led a host of cross-functional workshops to explore existing issues, develop new ideas, prioritise goals, and develop a strategy around three work streams.

What we did

UX enhancements
Brand integration
Define illustration and imagery principles
Design workshops
Cross functional collaboration
Design iteration
Lean usability testing

Results

+27.3%

Increase in session to application conversion
+112%

Increase in applications per user
2022

Mobile Project of the Year – Digital Technology Leaders Awards

“Thunk transformed our mobile app by truly integrating with us, bringing the best out of our teams through workshops and collaboration. Not only has this work improved our product, but it has left a lasting impact on processes and principles that continue to drive our design efforts.”

– Eddie Pecker, SVP Engineering Product & Design

Project Highlights

1. Brand integration

Collaborative design sessions to raise brand awareness via micro-interactions

Working together with marketing and product, we created numerous opportunities that strengthened brand through meaningful micro-interactions in key areas of the mobile app.

2. UX improvements

Applying UX heuristics and rapid user testing to make iterative design improvements

Through heuristic evaluation and lean user testing, we identified and implemented improvements throughout the app.

30 second reduction in app registration flow
Increased readability of search results
Optimised the speed of critical user journeys
Removed steps in user journeys to increase task completion
Redesigned search results, optimised for user needs

3. Illustrations and imagery

Design workshops to define imagery principles

We led design workshops with internal teams to define imagery principles. The illustrations that emerged from this process set the tone for future imagery at Reed.