Working with professional Twitter users from BBC News, Al Jazerra, CBS, Reach PLC and others, Twitter asked Thunk to improve their product’s user experience for journalists and high volume users. Many professional users and teams have developed workarounds or actively share passwords to allow multiple team members access to one account. This has an obvious security impact.
The existing pro/multiple account management system had been in place for many years and was not well used or understood. We set about understanding current user needs and behaviour through extensive research. Our design phase reimagined how teams and professional users could manage multiple accounts and share team member access in a more intuitive way, inline with their needs.