Since 1994, FINE+RARE has become one of the leading online platforms for both buying and selling fine wines and spirits. Aiming to evolve into the world’s largest global luxury lifestyle marketplace, they enlisted the help of Thunk to help take them to the next phases of their digital journey.
During a 16-week discovery, Thunk took the FINE+RARE CEO and leadership team on an immersive journey in understanding the needs of their customers and suppliers. We collaboratively created a truly innovative digital strategy and product roadmap that had the backing of both the board and the entire organisation.