Your breakthrough ideas
are hiding in plain sight
Find them, prototype them in days, and prove them
before you drop serious money on a hunch
60-min with hands-on innovation experts
Trusted by teams shaping the future of their industries.
For the digital leaders rebuilding
the plane while flying it
You have to protect the core business and invent the future. It’s the hardest balancing act in business.
It gets easier when you uncover and prove the value of new digital experiences.
Common ways innovation dies before it starts, or after it ships
Technology first
Chasing AI hype, copying competitor moves or jumping on the latest trends bandwagon.
Relentless overthinking
Drowning in ideas without knowing how to pick a winner or finding the courage to place a bet.
Opinion over evidence
Building what stakeholders want, validating with the wrong audience or relying on gut feeling.
And you just know the pain doesn't stop there
Stop debating. Stop guessing. Start proving
People first
Real human behaviour and business needs lead to new ideas, not just better versions of old ones.
Learn by building fast
Prototypes tell the truth that slide decks can't. Validate, reduce risk and bet on the winner.
Cut your losses
Kill bad ideas quickly. Double down on what the evidence supports, not what opinions or politics support.
And it leads to where the real magic is.
Led innovation programmes inside Google for 10 yrs
Rick Farrell
CEO & Founder
Ran research that shaped products used by millions
Paul Hill
Director of Insight & Innovation
Backed by a senior team across every discipline that actually matters.
Stories of impact
The breakthroughs, built on cold, hard, proof.
£1m in untapped revenue streams and partnership opportunities.
Discovered, prototyped and proven before writing a line of code. Pass-through payments with connected cars. No apps. No cards. Works like magic.
A tested path to 50% more fan engagement, with real fans in the stands.
Once-in-a-lifetime experiences turning fans into participants in unforgettable heroic moments at live World Cup matches.
Minimise the cost of being brave with Actionable Innovation.
A disciplined hunt for value — the structure to explore the unknown without the usual cost of getting it wrong.
Find
Interrogating reality to find real root causes and opportunities, not just the surface symptoms.
Prototype
Building, designing and iterating together, grounded in solutions you can actually deliver.
Prove
Delivering tangible proof of new value, measured by real-world impact, not outputs.
60-min • Hands-on experts • Zero pitch slapping
Small ways to break the deadlock. Yes, even yours.
External perspective
1-hour (remote)
Bring us the thing everyone in your organisation disagrees about. We'll tell you what we'd do, whether that involves us or not.
First move
1-day (in person)
One day won't solve everything, but it'll tell you exactly where to start. 'Too many ideas' become one clear plan with the evidence to back it.
We're shaping the future of digital innovation, join us.
Curious & creative minds always welcome
We're always keen to meet people who share our values and ambitions — here are some of the roles we're recruiting for.
There are no roles available right now.
We back Ocean First initiatives and coastal communities, with purpose.
Oceans generate over half of Earth's oxygen and help stabilise our climate. Healthy seas protect the future we all innovate for.
